If you’re just starting out on your journey into business, you’ll want to make sure that as many potential customers get to know about your company as possible. 

This can be a challenge when you’re just starting off as you probably won’t have a great deal of money set aside for marketing your business. 

So, how do you reach your potential customers?

Here’s a guide to DIY marketing for your small business. 

Online Marketing 

Some of the biggest gains can be found online for free. If you’re able to invest a bit of time and effort, you will be able to reach a wide audience. 

Firstly, create a website. You can do this yourself using a service such WordPress, Blogger, or Wix. If you choose a self-hosted site, you can select your own domain name and use a range of services that will make the site function better, improving your search engine rankings, and allowing you to sell itself on the site. 

Build a simple website that looks neat and uncluttered. Think about what you need from the site. 

  • Then, start to share it on social media. Ask friends and family to do the same.
  • Create a social media page for your business and start to share that too. Interact with potential customers as much as possible. 
  • Post often. Don’t be afraid to go off topic- but remember to keep it professional. Whatever you do or say will reflect on your business. 
  • Join groups associated with your business niche, and promote your business where group rules allow. 

Offline Marketing

Don’t forget about offline marketing. It can be very easy in this day-and-age to imagine that you can do everything online, however, we all still live in the real world and advertising still has a huge effect on us. 

One of the best ways that you can create an impact on your business is by dropping flyers or brochures into people’s letterboxes. Use brochure templates to create a professional-looking brochure that will really catch the attention of anyone that sees it. 

Remember, keep your brochure simple. Don’t overload it with text or complicated images, or nobody will want to pick it up to read it. 

Feature impacting visuals, and use short, well-written text that really sells your products or services. 

Think about doing a mail drop. Mail drops are a great way of reaching a large audience or prospective customers. 

While flyers and brochures posted through a letterbox will often end up straight in the recycling, they need to be carried there. Often, they will get read on the way. 

If your ads jump out enough, they may get read from the start to finish before they are thrown away. Alternatively, they may not get thrown away at all. Either way, it is likely that there will have been an impact and you may make some sales based on the flyers or brochures that you send out in your mail drop.