Every successful company needs a website nowadays. So if you’re thinking about setting up you’re own business, having your own site is critical for looking professional. Below are just a few tips on how to launch your very own company website so that you can start attracting customers online.

Find the right domain name

Before you can build a website, you need a domain name. This is your website address. There are sites where you can shop for domain names. The cost of domain names can vary depending on the likeliness of it being popular. You’ll find them as 99p going up to tens of thousands for some!

If you’ve already set up your business and you have a name, you’ll likely want to find a domain name that relates to your company name. If you haven’t got a company name already, spend time thinking about what would be appropriate for your business and check that all the corresponding social handles are available to match.

Hire help or build your own?

It’s possible to build your own website without any coding knowledge. There are many cheap website builder tools that you can use such as WordPress, Shopify and Wix that use drag-and-drop functions. Some of these tools offer templates that you can use to speed up the website design process.

Alternatively, you may prefer to pay someone else to design and build your website. This will cost you more, but can save you time and can ensure that your website is high quality and unique. There are companies that specialize in building certain types of websites. For instance, if you’re looking to build a real estate investor website, there are specialist companies that can do this for you. Many web design companies can also be paid on an ongoing basis to maintain your site and market it for you using strategies like SEO and PPC.

Promote your website

In order to attract visitors, you need to promote your website. There are a few different ways in which you can market a website. These include:

  • SEO: SEO stands for search engine optimisation. This is a strategy that involves boosting your search engine rankings so that more people find your site when using Google and Bing. SEO tactics involve boosting the loading speed of your site, adding keywords into the copy and building backlinks. It’s often best to hire an SEO company to do this for you.
  • PPC: PPC stands for pay-per-click. These are adverts that you pay to run for a certain amount of time until a certain amount of people have clicked on them. Such adverts can lead users directly to your website. 
  • Blogging: Blog posts can open up new doors to your website. They can also be used to showcase your expertise and build customer trust. Platforms like WordPress are ideal for blogging. This is what I use!
  • Social media marketing: You can also promote your website on social media. This could include sharing new products or blog posts. Many product-based companies get a lot of their traffic from social media sites. 

 

It’s worth trying a range of different marketing strategies. It’s possible to hire a digital marketing company to promote your website for you – this will cost you extra money, but could save you a lot of time.